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AdoptUSKids Wins ClearMark Award of Distinction from the Center for Plain Language
AdoptUSKids has a won a 2012 ClearMark Award of Distinction for its redesigned website from the Center for Plain Language in Washington, D.C. The ClearMark Awards recognize the best use of plain language each year from government, nonprofit, and private companies.
“This year brought a number of excellent entries, and we are happy to honor the work you and your team members did,” wrote Annetta Cheek and Susan Kleimann, co-chairs of the ClearMark Awards, in the award notification letter for AdoptUSKids.
The AdoptUSKids website is a service of the U.S. Children’s Bureau and hosts information about adoption and foster care guidelines across the United States, free resources for recruiting and retaining foster and adoptive families, and a free photolisting service that helps match children in foster care available for adoption with families who are approved to adopt them. The website, originally launched in 2002, was recently redesigned and overhauled in 2011. It is part of the AdoptUSKids project and supported through a cooperative agreement (grant #90CQ0002) with the Adoption Exchange Association.
“On behalf of everyone who works for and with AdoptUSKids, and especially on behalf of our funder, the U.S. Children’s Bureau, we are honored to be recognized for our efforts in creating better access to information through the use of plain language and user experience design.
“When we first setout to redesign the AdoptUSKids website in 2009 we knew the task in front of us would be daunting but very rewarding if we could stick to putting the needs of our audience first in every decision we made.
“From the redesign kickoff workshop back in 2009 with all the stakeholders of the project helping to define our personas, to the continual maintenance of our new site, we have talked and brainstormed in the words of the child welfare professionals and the prospective and current foster and adoptive families we serve.
“This award, however, not only recognizes the hard work of AdoptUSKids staff, but also the forward thinking of the Children’s Bureau who put value in building a better experience for citizens through the use of plain language,” said Kathy Ledesma, national project director for AdoptUSKids.
Pictured above is the electronic media team for AdoptUSKids who is responsible for the website.