The Advertising Council, in partnership with the U.S. Department of Health and Human Services' Administration for Children and Families (ACF) and AdoptUsKids, launched a series of public service advertisements (PSAs) designed to raise awareness about teens who are in foster care and waiting for "forever families" to adopt them.

This multimedia campaign, created pro bono by kirshenbaum bond & partners, is designed to communicate to prospective parents that "You don't have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you." The television, radio, print and Web PSAs portray everyday situations and use humor to help prospective parents realize they have the ability to be great parents and encourage them to consider adopting a teen from foster care.