New PSA Campaign Launch!

The U.S. Department of Health and Human Services’ Administration for Children and Families, The Adoption Exchange Association, the Collaboration to AdoptUsKids in partnership with The Advertising Council, are pleased to announce a new public service advertising campaign focusing on the adoption of teens from foster care.

The new PSAs are designed to help prospective parents realize that “You don’t have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.” These light-hearted PSAs take a look at some of the everyday situations that parents and teens encounter and reinforce the notion that these are the moments that really count. Teens don’t need perfection, but they do need parents.

For more information or to order materials click on the appropriate link below:

• Press Release


• Campaign PSAs / Background on the campaign


• Order campaign materials


• Media materials


• Teen Campaign Posters