Help raise public awareness

Our national adoption recruitment campaign—a partnership of the US Children’s Bureau, AdoptUSKids, and the Ad Council—promotes adoption from foster care and raises awareness of the 112,000 children and youth who are waiting to be adopted.

Built around the theme "You don’t have to be perfect to be a perfect parent," this annual campaign uses humor to illustrate that youth in foster care don’t need perfection; they need the commitment and love a permanent adoptive family can provide.  

The current campaign highlights the need for adoptive families for older youth.

The recruitment campaign PSAs raise awareness of thousands of older children waiting to be adopted.

Watch all of the campaign videos on our YouTube channel.

Donate media space


Lending donated media space to this awareness campaign will help us find adoptive families for the children and youth who need the support and stability of a forever home.

Request a customized PSA for local distribution

Find and access localized PSAs for your area on PSA Central. Simply select “localization” and the appropriate DMA to populate the localized versions.