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Help Raise Public Awareness

The cornerstone of the 2012 public awareness outreach efforts for adoption from foster care is a series of public service advertisements (PSAs) with the theme "You don’t have to be perfect to be a perfect parent." This award-winning campaign, done in partnership with the U.S. Children's Bureau and Ad Council, illustrates that children in foster care don’t need perfection; they need the commitment and love a permanent adoptive family can provide.

2012 Campaign Focus

The latest series of ads in this award-winning campaign ask prospective parents to consider adopting teens between the ages of 14 and 16. There are currently more than 33,000 teens in foster care available for adoption according to the most recent adoption and foster care
statistics from the Administration for Children and Families Adoption and Foster Care Analysis Report System. More than 14,000 of them are between the ages of 14 and 16.

Older children wait longer to be adopted, are overrepresented in the foster care population, and have lower overall adoption rates. Lending donated media space to this important campaign will make a difference in our effort to recruit adoptive families for these children who need the support and stability of a family and home during a critical period of normal adolescent concerns and identity issues.

For more information about the campaign (en español) and how to run one of these spots, contact Zach Kohn at 202-558-7209 or zkohn@adcouncil.org.