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AdoptUSKids, Ad Council, and Children’s Bureau Partner on Annual PSA Campaign
The National Adoption Recruitment Campaign promotes adoption from foster care and raises awareness of the 108,000 children and youth who are waiting to be adopted.
Built around the theme "You don’t have to be perfect to be a perfect parent," this annual campaign uses humor to illustrate that youth in foster care don’t need perfection; they need the commitment and love a permanent adoptive family can provide.
The 2014 campaign — launched during November’s National Adoption Month — highlights the need for adoptive families for older youth.
Help Expand the Reach of the Campaign — Donate Media Space
Lending donated media space to this awareness campaign will help us find adoptive families for the children and youth who need the support and stability of a forever home.
- Contact our communications and marketing director with questions about the national ad campaign.
- Learn how to support this important initiative with donated media by contacting Valerie Rastetter at The Ad Council.
- Read a press release announcing the 2015 campaign.
Localized PSAs Are Also Available
Find and access localized PSAs for your area on PSA Central. Simply select “localization” and the appropriate DMA to populate the localized versions.