AdoptUSKids For the Media

You Don't Have to be Perfect to be a Perfect Parent

 

Our new series of public service advertisements (PSAs) aim to promote adoption from foster care and raise awareness of the significant number of older youth waiting to be adopted. The new materials are part of the National Adoption Recruitment Campaign and Response Initiative first launched in 2004. Featuring the theme "You don’t have to be perfect to be a perfect parent", this campaign -- developed in partnership with the U.S. Children's Bureau  and Ad Council  -- illustrates through humor that youth in foster care don’t need perfection; they need the commitment and love a permanent adoptive family can provide.  

 

Campaign Focus

Watch our ads

The latest series of ads ask prospective parents to consider adopting older youth between the ages of 11 and 17 as this age group is not only overrepresented in foster care, but waits much longer than average to find a permanent home.  There are more than 31,000 youth between the ages of 11 and 17 in foster care available for adoption according to the most recent adoption and foster care statistics  from the Administration for Children and Families Adoption and Foster Care Analysis Report System (AFCARS).  

Lending donated media space to this important campaign will make a difference in our effort to find adoptive families for these children who need the support and stability of a family and home. 

For more information about the campaign  (en español ) and how to support this important initiative with donated media , contact Allyse Engelder at 202-558-7208 or aengelder@adcouncil.org.

PSA Customization Now Available

To expand the reach of the national campaign at the local level, as well as provide what we believe will be a valuable resource to states, child welfare systems can now customize select TV, radio, print, and outdoor PSAs with local agency contact information, encouraging prospective parents to contact local agencies and resources directly. 

You can request free PSA materials for localization at adoptuskids.adcouncil.org. This site lets you quickly and easily access the media materials you are interested in receiving for your community.

For more information on the localization options available for the National Adoption Recruitment Campaign and Response Initiative’s PSA materials, visit adoptuskids.adcouncil.org, or contact Melissa Otero at motero@adoptuskids.org.

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