Raising awareness of the need for adoptive families
You don't have to be perfect to be a perfect parent
Our National Adoption Recruitment Campaign promotes adoption from foster care and raises awareness of more than 123,000 children and teens who are waiting to be adopted.
This year’s campaign highlights the need for families for teens and shows prospective parents the many special “firsts” there are to share with teens—from first dates to losing a first big game to getting a driver’s license. Of the more than 5,000 children in foster care actively photolisted on adoptuskids.org, 43 percent are 15–18 years old.
The PSAs end with the tagline, “You don’t have to be perfect to be a perfect parent,” reassuring parents that even if they are not perfect, they can provide the stability and security that teens in foster care need and deserve.
The National Adoption Recruitment Campaign is a partnership of AdoptUSKids, the Children’s Bureau, and the Ad Council.
Watch all the campaign videos on the AdoptUSKids YouTube channel.
Members of the media
- Read the press release announcing the current campaign: in English and in Spanish.
- Contact our national campaign director with questions about the ad campaign.
- Visit our media page to read press releases and media coverage.
- Learn how to support this important initiative with donated media by contacting Brendan Creamer at The Ad Council.