Raising awareness of the need for adoptive families

You can’t imagine the reward of adopting a teen

Now in its eighteenth year, our National Adoption Recruitment Campaign promotes adoption from foster care and raises awareness of the 117,000 children and teens who are waiting to be adopted.

This year’s campaign features two new public service announcements (PSA) ads that showcase the rewards of adopting a teen and how the relationships of adoptive teens and parents grow through steady love, support, understanding, and the little moments that strengthen a family’s bond.

Each PSA ends with “You can’t imagine the reward,” reminding prospective parents that teens in foster care can help them grow in unexpected ways.

Of the 4,528 children actively photolisted on the AdoptUSKids website, 74 percent are 13 and older.

Read more about why teens need families and the rewards of adopting older children.

The National Adoption Recruitment Campaign is a partnership of AdoptUSKids, the Children’s Bureau, and the Ad Council.

The recruitment campaign ads raise awareness of thousands of older children waiting to be adopted.

Watch all the campaign videos on the AdoptUSKids YouTube channel.

Members of the media

Visit our media page to read press releases and media coverage.
Contact our national campaign director with questions about the ad campaign.
Learn how to support this important initiative with donated media by contacting Mary Zost at The Ad Council.